Hollie Rivers
Senior Marketing Manager | Account Lead | Digital Strategy Expert
Strategic and creative marketing leader with 9+ years driving high-impact marketing campaigns and growth across agency and in-house environments. Expert at blending storytelling with performance strategy to deliver measurable business results for B2B, B2C, and nonprofit sectors. Proven ability to lead cross-functional teams, manage multimillion-dollar budgets, and own full-funnel marketing initiatives from concept through execution. Adept at building strong client partnerships, spearheading innovative solutions, and fostering collaborative cultures that consistently exceed goals.
Core Competencies
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Marketing Strategy & Campaign Management
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Leadership & Team Management
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Client Relationship Development
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Cross-Functional Team Collaboration
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Analytical & Data-Driven Decision Making
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Storytelling & Content Development
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Digital Marketing (SEO, SEM, Social Media)
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Budget & Performance Management
Experience
Marketing Project Manager / Account Lead, Nebo Agency
2023 - Present
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Serves as account lead for clients such as Jabil Inc., Cox Communications, Walk-On's, Lovesac, and Pet P.L.A.Y., managing client budgets, contracts (SOWs), and overall relationship and partnership success..
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Oversees end-to-end project management for multi-channel campaigns, ensuring alignment with client goals, timely delivery, and actionable, data-driven insights and performance reporting.
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Leads internal teams on initiatives across SEO, UX, website development/engineering, paid media, organic social, influencer campaigns, content creation, and more..
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Coordinates creative direction for photoshoots, video production, and campaign concepting.
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Key Accomplishment: Led the Ground Game initiative for Cox Communications, driving a ~35% higher engagement rate and increased positive sentiment through localized campaigns showcasing community involvement. Success of the 3-month pilot prompted expansion into additional markets and plans for a national rollout in 2025, broadening client scope.
Account Manager, Brown Bag Marketing
2021 - 2023
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Managed marketing projects for several clients, including FreeWave Technologies, Slingshot PDG, and Zoetis.
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Proactively developed and presented business solutions to prospecting and current clients to drive growth.
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Negotiated contracts and SOWs, ensuring alignment with budget and deadlines.
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Managed cross-functional teams on campaigns involving brand development, social media, content creation, paid media, UX design, website development, and SEO.
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Launched internal initiatives to enhance company culture, including EDI and community outreach programs.
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Key Accomplishment: Achieved a 20% revenue increase, 35% YoY growth in new leads, and a 10% rise in qualified opportunities within the first year of leading the Slingshot PDG account through SEO-optimized content and organic social strategies.
Development Coordinator, Marketing & Fundraising, Atlanta Humane Society
2020 - 2021
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Oversaw the creation of multi-channel donor marketing materials (emails, social media, event invitations, website landing pages) and impactful stewardship content, such as grant reports, applications, and Guardian Circle collateral, driving donor retention, contributions, and essential funding for organizational programs.
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Key Accomplishment: ​Led the planning and execution of donor-centric marketing events, sponsorship initiatives, and fundraising campaigns for high-level tier donors, including the "Great Biscuit Bark Off" virtual event during COVID-19, hosted by TLC and HGTV regular Vern Yip and Wag-a-lot Founder/CEO Craig Koch, and surpassing event fundraising goal.
Marketing & Development Coordinator, ArtsBridge Foundation, Cobb Energy Performing Arts Center
2020 - 2020
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Designed and executed multi-channel marketing campaigns for live events, arts education programs, and community offerings, leveraging social media, PR, email, and brand ambassadors.
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Developed and distributed marketing assets (invitations, emails, social media, website landing pages).
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Managed donor relations and marketing efforts, including stewardship, event planning (galas), and the creation of impactful materials, such as annual reports, for stakeholders.
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Key Accomplishment: Produced the Emmy Award-winning Georgia High School Musical Theatre Shuler Awards® live broadcast, overseeing online production, graphic design, and award slides under tight deadlines during COVID shutdowns.
Marketing & PR Manager, Actor's Express
2016 - 2020
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Progressed through multiple roles to Marketing & PR Manager, showcasing leadership and career growth.
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Directed multi-channel marketing campaigns (organic/paid social media, email, paid media, print, live radio) for live shows and events, driving national recognition and sold-out performances.
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Oversaw all aspects of marketing materials and program development, providing creative direction for show promotions and branding.
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Strengthened donor relations strategy, event planning, and stakeholder communication, fostering relationships that secured funding and supported successful events.
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Key Accomplishment: Achieved national recognition by The Go-Go's for show trailer and sold out performances of regional debut of Head Over Heels the musical.
Education & Certifications
Google Analytics & Google Ads Search Certification Renewal • Google Skillshop
2024
Certified Professional in Accessibility Core Competencies Course • CPACC
2023
2020
Verified Certificate, Exercising Leadership: Foundational Principles • Harvard University
2020
Various Certifications in Facebook Ads, Writing, Analytics, EDI, etc. • LinkedIn Learning
Bachelor of Arts in Theatre • Brenau University
2016