Brand Identity and Messaging ▮▮▮▮▮

Expertise in managing and collaborating on branding efforts, including brand identity creation, core messaging development, and maintaining a cohesive visual and verbal identity. Skilled in designing logos, color schemes, tone of voice, and messaging frameworks to ensure brand resonance and differentiation in the market.

​Tools & Platforms: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Figma.

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Paid Media ▮▮▮▮▮▮▮▮

Proficient in managing teams for multi-channel paid media campaigns across social media, search engines, and display networks. Skilled in leveraging platforms like Google Ads, programmatic advertising, and direct media buys to drive traffic, conversions, and brand visibility.

​Tools & Platforms: Google Ads, Meta Ads Manager, Microsoft Advertising, AdRoll, LinkedIn Campaign Manager.

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Performance Marketing ▮▮▮▮

Experienced in developing data-driven campaigns focused on measurable outcomes such as clicks, leads, or sales. Proficient in utilizing paid search, display advertising, and affiliate marketing channels to maximize ROI.

​Tools & Platforms: Google Analytics, SEMrush, Tableau, Hotjar.

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Analytics and Reporting ▮▮▮▮▮▮

Adept at collecting, analyzing, and interpreting marketing data to measure campaign success and refine strategies. Skilled in tracking metrics such as ROI, engagement rates, and customer behavior to drive actionable insights.

​Tools & Platforms:  Google Analytics, Google Data Studio, Looker, HubSpot, Sprout Social, Salesforce Marketing Cloud, Sprinklr, Meta, etc. 

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Social Media Strategy ▮▮▮▮▮▮▮▮

Specialized in planning and executing social media campaigns that build community, enhance brand awareness, and drive engagement. Proficient in organic content creation, audience interaction, and leveraging analytics for performance improvement.

Tools & Platforms: Sprout Social, Sprinklr, Linktree, Hootsuite, Meta (Facebook, Instagram), Twitter (X), TikTok, LinkedIn, Pinterest, Reddit, Brandwatch.

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SEO (Search Engine Optimization) ▮▮▮▮

Experienced in optimizing website content, keywords, meta descriptions, and technical elements to improve search engine visibility. Skilled in driving organic traffic and achieving higher rankings for targeted search terms.

Tools & Platforms: SEMrush, Ahrefs, Clearscope.

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Paid Social Media Advertising ▮▮▮▮▮▮▮▮

Expert in creating and managing targeted ad campaigns on platforms such as Facebook, Instagram, LinkedIn, and TikTok. Focused on driving brand awareness, generating leads, and increasing sales through audience-specific targeting and compelling content.

Tools & Platforms: Meta Ads Manager, LinkedIn Ads Manager.

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Content Marketing ▮▮▮▮▮▮▮▮​

Skilled in developing and distributing valuable and consistent content, including blogs, videos, and infographics, to engage and retain target audiences. Proficient in positioning brands as industry leaders and driving audience engagement.

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Public Relations (PR) ▮▮▮▮▮

Experienced in managing brand reputation through media outreach, crafting press releases, and fostering relationships with journalists and influencers. Skilled in shaping public perception and crisis management.

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Development and Engineering ▮▮▮▮​

Experienced in leading teams and project management of building and maintaining websites, UX, mobile apps, and digital tools to enhance user experiences. Knowledgeable in front-end and back-end development, CMS setup, and platform optimization for performance and security.

Tools & Platforms: WordPress, Wix, Squarespace, Webflow, Shopify.

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Email Marketing ▮▮▮▮​

Experienced in crafting personalized email campaigns, including newsletters, promotional emails, and drip campaigns. Focused on nurturing leads, maintaining audience engagement, and driving conversions.

Tools & Platforms: Mailchimp, Constant Contact, HubSpot, Salesforce Marketing Cloud, etc.

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Paid Search Advertising (PPC) ▮▮▮▮

Experienced in leading teams and project management of running pay-per-click campaigns on search engines like Google and Bing. Skilled in optimizing keywords and ad quality to maximize ROI and drive traffic.

Tools & Platforms: Google Ads.

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Event Marketing ▮▮▮▮▮▮▮▮​

Proficient in planning, promoting, and executing in-person and online events such as product launches, webinars, live shows, and conferences. Skilled in managing both in-person and virtual experiences to engage audiences and showcase offerings.

Tools & Platforms: Eventbrite, Zoom, Microsoft Teams, Streamyard, Spektrix, Ticketmaster, Salesforce Marketing Cloud, etc. 

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Graphic Design and Creative Direction ▮▮▮▮▮▮▮▮​

Skilled at leading creative direction and designing visually compelling assets, including advertisements, website graphics, and social media content, ensuring alignment with brand identity, strategic messaging, and entertainment across platforms.

Tools & Platforms: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva, Capcut, Tiktok.

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Influencer Marketing ▮▮▮▮▮

Experienced in developing partnerships with influential individuals on social platforms to promote products or services. Skilled in leveraging influencer trust to enhance brand awareness and credibility.

Tools & Platforms: Sprout Social Influencer Marketing (formerly Tagger)

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